Lived Experience

Plant Box

Seedling Art Co.

Founder & CEO

2020 - Present

Seedling is a mental health-focused, eco-friendly art and journaling company set on increasing accessibility to mental health tools, like Cognitive Behavioural Therapy.

I am the Founder and CEO, leading a team of 12 entrepreneurial spirits on our journey through product development, strategic marketing, securing seed funding and more.

As you know, running a start up often requires you to wear many hats...

Here are some of the areas I've been focused on
 
  • Using project management principles to craft clear deliverables and timelines
  • Crafting our strategic marketing plan, setting KPI's and crafting our sales funnel
  • ​Organization structure and the Business Model Canvas
  • Developing organizational culture
  • MVP and Product Development
  • Working with the finance team to secure funding and incorporate
     
Seedling Accolades
  • 2nd Place - Queens Entrepreneurship Competition
  • Financial Competency Award Winner - RBC Business Model Canvas Competition
  • ​Engaged Alumni Winner - #MadeBySFU
  • Top 50, Global Finalist - Social Shifters
Disclaimer

While I do have a startup, we're quite a ways away from being profitable! Working a full-time position outside of Seedling has been more than manageable and won't interfere with capacity!
Plant Box

MetamorepHIIT Fitness Society

Co-Founder & Creative Director

2016 - 2018

 

MetamorepHIIT works toward providing fun, free fitness for all, through offering free community-focused outdoor workouts.

As co-founder, my responsibilities included creating the organizational structure, recruiting and managing the hiring of board positions. As Creative Director, I was tasked with everything and anything branding, design and marketing.

An expansion on Creative Director tasks
 
  • Creating the brand identity, logo and website of the society
  • Creating, managing and crafting content for social media channels
  • Defining marketing strategies and KPI's
  • Sourcing sponsor outreach and securing funding and grants
  • Creating print ephemera such as, brochures, business cards, posters and more!
  • Ongoing videography and photography
Plant Box

Couture et Kula Productions

Co-Founder & Screenplay Writer

2018 - 2021

A production company set on highlighting the truth behind untold stories.
 

I worked on the development of a book to screen adaptation of Eugenea Couture book, Adoption Not and Option, a biography on the 60's Scoop. There is an option agreement on the table to develop produce the film in LA.

Here are some of the areas I've been focused on:
 
  • Using project management principles to craft clear deliverables and timelines
  • Extrapolating book passages, lived experience and interviews to string together a narrative
  • Extensive experience in general and screenplay writing
Couture et Kula Accolades
  • Co-wrote and directed an award winning film, Through Darkness I See You, based on the feature length script.
  • The short film was nominated for over 12 award, taking home two 1st place awards.

The feature length film is still under NDA, and our short film is currently in the festival circuit.

Kula Creations (founder)

managing channel

content

brand partnerships

sponsored content

large reach/viral video

Plant Box

MetamorepHIIT Fitness Society

Co-Founder & Creative Director

2016 - 2018

 

MetamorepHIIT works toward providing fun, free fitness for all, through offering free community-focused outdoor workouts.

As co-founder, my responsibilities included creating the organizational structure, recruiting and managing the hiring of board positions. As Creative Director, I was tasked with everything and anything branding, design and marketing.

An expansion on Creative Director tasks
 
  • Creating the brand identity, logo and website of the society
  • Creating, managing and crafting content for social media channels
  • Defining marketing strategies and KPI's
  • Sourcing sponsor outreach and securing funding and grants
  • Creating print ephemera such as, brochures, business cards, posters and more!
  • Ongoing videography and photography