Lived Experience
Seedling Art Co.
Founder & CEO
2020 - Present
Seedling is a mental health-focused, eco-friendly art and journaling company set on increasing accessibility to mental health tools, like Cognitive Behavioural Therapy.
I am the Founder and CEO, leading a team of 12 entrepreneurial spirits on our journey through product development, strategic marketing, securing seed funding and more.
As you know, running a start up often requires you to wear many hats...
Here are some of the areas I've been focused on
-
Using project management principles to craft clear deliverables and timelines
-
Crafting our strategic marketing plan, setting KPI's and crafting our sales funnel
-
Organization structure and the Business Model Canvas
-
Developing organizational culture
-
MVP and Product Development
-
Working with the finance team to secure funding and incorporate
Seedling Accolades
-
2nd Place - Queens Entrepreneurship Competition
-
Financial Competency Award Winner - RBC Business Model Canvas Competition
-
Engaged Alumni Winner - #MadeBySFU
-
Top 50, Global Finalist - Social Shifters
Disclaimer
While I do have a startup, we're quite a ways away from being profitable! Working a full-time position outside of Seedling has been more than manageable and won't interfere with capacity!
MetamorepHIIT Fitness Society
Co-Founder & Creative Director
2016 - 2018
MetamorepHIIT works toward providing fun, free fitness for all, through offering free community-focused outdoor workouts.
As co-founder, my responsibilities included creating the organizational structure, recruiting and managing the hiring of board positions. As Creative Director, I was tasked with everything and anything branding, design and marketing.
An expansion on Creative Director tasks
-
Creating the brand identity, logo and website of the society
-
Creating, managing and crafting content for social media channels
-
Defining marketing strategies and KPI's
-
Sourcing sponsor outreach and securing funding and grants
-
Creating print ephemera such as, brochures, business cards, posters and more!
-
Ongoing videography and photography
Couture et Kula Productions
Co-Founder & Screenplay Writer
2018 - 2021
A production company set on highlighting the truth behind untold stories.
I worked on the development of a book to screen adaptation of Eugenea Couture book, Adoption Not and Option, a biography on the 60's Scoop. There is an option agreement on the table to develop produce the film in LA.
Here are some of the areas I've been focused on:
-
Using project management principles to craft clear deliverables and timelines
-
Extrapolating book passages, lived experience and interviews to string together a narrative
-
Extensive experience in general and screenplay writing
Couture et Kula Accolades
-
Co-wrote and directed an award winning film, Through Darkness I See You, based on the feature length script.
-
The short film was nominated for over 12 award, taking home two 1st place awards.
Kula Creations (founder)
managing channel
content
brand partnerships
sponsored content
large reach/viral video
MetamorepHIIT Fitness Society
Co-Founder & Creative Director
2016 - 2018
MetamorepHIIT works toward providing fun, free fitness for all, through offering free community-focused outdoor workouts.
As co-founder, my responsibilities included creating the organizational structure, recruiting and managing the hiring of board positions. As Creative Director, I was tasked with everything and anything branding, design and marketing.
An expansion on Creative Director tasks
-
Creating the brand identity, logo and website of the society
-
Creating, managing and crafting content for social media channels
-
Defining marketing strategies and KPI's
-
Sourcing sponsor outreach and securing funding and grants
-
Creating print ephemera such as, brochures, business cards, posters and more!
-
Ongoing videography and photography