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Formal Training

Simon Fraser University's Charles Chang Institute for Entrepreneurship

Communications and Marketing Coordinator

Feb 2020 - Present

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Seedling is a mental health-focused, eco-friendly art and journaling company set on increasing accessibility to mental health tools, like Cognitive Behavioural Therapy.

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I am the Founder and CEO, leading a team of 12 entrepreneurial spirits on our journey through product development, strategic marketing, securing seed funding and more.

Here are some of the areas I've been focused on
 
  • Using project management principles to craft clear deliverables and timelines
  • Crafting our strategic marketing plan, setting KPI's and crafting our sales funnel
  • ​Organization structure and the Business Model Canvas
  • Developing organizational culture
  • MVP and Product Development
  • Working with the finance team to secure funding and incorporate
     

As you know, running a start up often requires you to wear many hats...

Seedling Accolades
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  • 2nd Place - Queens Entrepreneurship Competition
  • Financial Competency Award Winner - RBC Business Model Canvas Competition
  • ​Engaged Alumni Winner - #MadeBySFU
  • Top 50, Global Finalist - Social Shifters

Lifeguarding exp. + certification

- leadership

teaching

stress management

first aid/instruction etc

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Graphic design TA

giving feedback/critique

teaching software tutorials

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Film instructor

working with younger audiences to teach the fundamentals of film and animation

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Uni courses that stand out

ux and ui design

psychology behind design

film/media

graphic design

business model canvas

project management (ongoing)

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Chang Institute (run like a startup)

marketing/coms

outreach

sponsorship

engagement & presentations

Tools

Adobe suite, preferred illustrator, indesign, s, premier, ae

Asana, slack and other project management tools

hootsuite/buffer/sprout (social media marketing tools)

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Strengths

leadership

storytelling

entrepreneurial mindset

public speaking

team collaboration

team building

self-efficacy (resilience and drive)

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