Formal Training
Simon Fraser University's Charles Chang Institute for Entrepreneurship
Communications and Marketing Coordinator
Feb 2020 - Present
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Seedling is a mental health-focused, eco-friendly art and journaling company set on increasing accessibility to mental health tools, like Cognitive Behavioural Therapy.
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I am the Founder and CEO, leading a team of 12 entrepreneurial spirits on our journey through product development, strategic marketing, securing seed funding and more.
Here are some of the areas I've been focused on
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Using project management principles to craft clear deliverables and timelines
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Crafting our strategic marketing plan, setting KPI's and crafting our sales funnel
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​Organization structure and the Business Model Canvas
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Developing organizational culture
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MVP and Product Development
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Working with the finance team to secure funding and incorporate
As you know, running a start up often requires you to wear many hats...
Seedling Accolades
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2nd Place - Queens Entrepreneurship Competition
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Financial Competency Award Winner - RBC Business Model Canvas Competition
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​Engaged Alumni Winner - #MadeBySFU
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Top 50, Global Finalist - Social Shifters
Lifeguarding exp. + certification
- leadership
teaching
stress management
first aid/instruction etc
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Graphic design TA
giving feedback/critique
teaching software tutorials
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Film instructor
working with younger audiences to teach the fundamentals of film and animation
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Uni courses that stand out
ux and ui design
psychology behind design
film/media
graphic design
business model canvas
project management (ongoing)
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Chang Institute (run like a startup)
marketing/coms
outreach
sponsorship
engagement & presentations
Tools
Adobe suite, preferred illustrator, indesign, s, premier, ae
Asana, slack and other project management tools
hootsuite/buffer/sprout (social media marketing tools)
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Strengths
leadership
storytelling
entrepreneurial mindset
public speaking
team collaboration
team building
self-efficacy (resilience and drive)
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