Formal Training
Simon Fraser University's Charles Chang Institute for Entrepreneurship
Communications and Marketing Coordinator
Feb 2020 - Present
Seedling is a mental health-focused, eco-friendly art and journaling company set on increasing accessibility to mental health tools, like Cognitive Behavioural Therapy.
I am the Founder and CEO, leading a team of 12 entrepreneurial spirits on our journey through product development, strategic marketing, securing seed funding and more.
Here are some of the areas I've been focused on
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Using project management principles to craft clear deliverables and timelines
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Crafting our strategic marketing plan, setting KPI's and crafting our sales funnel
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Organization structure and the Business Model Canvas
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Developing organizational culture
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MVP and Product Development
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Working with the finance team to secure funding and incorporate
As you know, running a start up often requires you to wear many hats...
Seedling Accolades
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2nd Place - Queens Entrepreneurship Competition
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Financial Competency Award Winner - RBC Business Model Canvas Competition
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Engaged Alumni Winner - #MadeBySFU
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Top 50, Global Finalist - Social Shifters
Lifeguarding exp. + certification
- leadership
teaching
stress management
first aid/instruction etc
Graphic design TA
giving feedback/critique
teaching software tutorials
Film instructor
working with younger audiences to teach the fundamentals of film and animation
Uni courses that stand out
ux and ui design
psychology behind design
film/media
graphic design
business model canvas
project management (ongoing)
Chang Institute (run like a startup)
marketing/coms
outreach
sponsorship
engagement & presentations
Tools
Adobe suite, preferred illustrator, indesign, s, premier, ae
Asana, slack and other project management tools
hootsuite/buffer/sprout (social media marketing tools)
Strengths
leadership
storytelling
entrepreneurial mindset
public speaking
team collaboration
team building
self-efficacy (resilience and drive)